“It’s not about having the right opportunities. It’s about handling the opportunities right.” -Mark Hunter
What happens to a business that has no sales? For instance, what would happen to a restaurant where nobody likes to eat? It is likely to be shut down. Sales are certainly what drive anyone in or out of business. That alone speaks volume about the importance of selling skills. There are other determining factors as well. Main two factors are-
- Business Growth
Business Growth- This is surely symptomatic of an enterprise eco-system that emphasises positive encouragement, angel investment, and guidance from mentors, but that places little importance on selling to customers. Through our work at Young Enterprise Scotland, we’ve seen actual trading opportunities for young business owners being rejected in favour of re-branding, re-structuring and re-applying for grant funding to re-finance their business.
Customer Retention- Customer retention is vital in driving repeat purchases and ongoing value from your customer base. One oft-cited rule of thumb is that it costs five times as much to acquire a new customer as it does to retain an existing customer. Two of the most important factors in improving customer retention is understanding your customers’ satisfaction and loyalty. Businesses also need to understand any operations that may turn off potential and existing customers, such as slow or poor customer service or a faulty product.
If you are doing business & want to run the business long term you must think about these things .And if you are in Malyashia,Singapore & Brunei then the good news is that the greatest “Blue Jay” sale begins on August 6. This unlimited sale promises exciting discounts and bundled offers on a wide range of products. If you’re planning to buy wholesale products for your boutique, this might be a great chance to grab the discount on selected products. Click the link to know more about it-