Promoting is most often used when a brand wants to launch a new product or service, like an event. As a company, you want to sell out your product or event. You want to build a bubble around your product while creating excitement and a sense of urgency to get it at the same time.
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. Marketing force of a company conducts brand promotion primarily, though the wholesalers and retailers also can do it.
It has 5 primary functions, which is to inform, to persuade, to remind, to add value, and to assist. These 5 functions are needed for every brand so they can optimize their brand and products.
Let’s talk about some effective promotional ways for your online clothing brand.
1. You must have a brand website
2. Boost your organic social presence.
3. Advertise on social platforms.
4. Participate in online events and discussions.
5. Optimize your site for SEO.
** Business website is important to your business in that it reflects your brand identity. This also means that you can use your website to promote your brand, building your brand’s reputation and authority while also increasing its exposure and awareness.
We can see an amazing website of ” Blue Jay .
It’s a Malaysian premium Kid’s clothing brand providing wholesale opportunity towards people.
** For organic reach you have to increase your social media activities. Yo have to Post Content That Gets Audiences Excited,Use the Right Hashtags, Visual Content, Create a Content Series and run Live Events.
** Now a days there are too many social platform to use. It’s a very good way of brand advertisements. Yo have to increase it. You have to make events, open page, create vlog etc.
Earlier we knew about the website of ” Blue Jay “. They have amazing social platforms too from where you can get online shopping opportunity too.
** Keep working on your virtual promotion strategies up to your event start.Just as you would after a live event, hang around online when the virtual event ends to answer questions or provide additional information that wasn’t covered. This is an excellent opportunity to make new connections and receive immediate feedback.
** SEO (Search Engine Optimization) is a marketing notion that includes a whole set of aspects, solutions, and technical elements aimed to attract more site traffic and promote a website, or in other words, increase its ranking in search engines (Google, Bing, Yahoo).
You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images and optimizing your headings so that your website can get found on search engines. Because SEO requires time and effort, automated SEO tools make the process more efficient.
Promotion is an essential element and an effective tool used by businesses, both small and large to create awareness and persuade the customers to buy the product and services on offer. Without proper promotion, business would remain failiure & it would be difficult to generate profit due to low visibility in the market.
So, Use promotion to “spread the world” about products to convence customers to buy.