Brand attractiveness manifests in a brand’s ability to attract customers and in the customer’s willingness to buy. Its level correlates to the brand’s success potential.The brand attractiveness perceived by the

Social media is any digital tool that allows users to quickly create and share content with the public. Social media encompasses a wide range of websites and apps.  Anyone with

Kid’s clothing business can be very profitable because the industry has a constant ready market –babies. To increase your chances of success, you need to figure out where to buy