Brand attractiveness manifests in a brand’s ability to attract customers and in the customer’s willingness to buy. Its level correlates to the brand’s success potential.The brand attractiveness perceived by the customer is expressed in positive associations or in the quality of the brand relationship.
Consumer psychology suggests that consumers construct their identities and present themselves to others through the brands they choose. Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Even the best businesses would seem dull without good branding. In this clothing business world, Kid’s clothing brand is always a sensetive issue. Those brands who are working on kid’s clothing, only few is popular. Because being popular is not an easy task. You have to follow some ways to make people fall in love with your brand. We can see that Malyasian kid’s clothing brand ” Blue Jay ” is getting popular day by day. What’s the Secret? Why people fall in love with their Brand? Let’s have a look on some points-
- Concentrate on buyers interest
- Research what your audience wants
- Deliver more than you’ve promised
- Focus on the delivery method
- Arrange reward program for your loyal customers
- Work on building deeper & strong relationships
** Creating a vision of what the prospects life might be like when they purchase your product is a great place to start. Concentrate on your clients interest & find out what they actually want.
** Some research a number of years ago found that audiences want two things primarily : trust and credibility. Try to able generate trust with that audience. By using social media & survey, you have to research on your target audience.
** Under promising and over delivering is doing that little bit more than stated and going that extra mile to satisfy customers. It is providing value for money, which is something all customers want. In all transactions customers will have an expectation, and this must be met and managed by the business.
** Delivery process is a big issue. Now a days It’s covid situation. So people want to get it from home. So better is making the delivery process easier for your customers.
** Everyone loves receiving gifts, but that’s not why you should give your customers presents. The reason is that it’s a personal gesture that implies you care more about your customers than you do the income they’ve provided you.
** Customers are happiest with those brands they trust, and the best way to foster that trust is through conversation. Ask your customers questions about their lives and interests in a tone that’s conversational instead of interrogative. Tell them about yourself and make yourself relatable by drawing connections between your shared passions and experiences. Demonstrating that you care about them beyond the scope of the transaction is crucial for making your customers feel special and comfortable in your care.
Eventually, we can see that there are many facts to make a brand popular like “Blue Jay” They have got the trust of their clients within a short time because of their quality, service & strong bonding with clients.
So! Get connected with ” Blue Jay “.