“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”
Bright colors catch young children’s eyes because they help kids to distinguish objects from one another in their field of vision. Children spend more time looking at bright colors as opposed to looking at muted shades or pastels.
Children prefer brighter colors from an early age because their eyes are not fully developed yet. They perceive these colors better than fainter shades. Bright colors and contrasting colors stand out more in their field of vision. As children constantly strive to make sense of their environments, objects that are stark and bright are more stimulating and interesting. One of the first ways they learn to sort things by is color, Colors are some of the earlier words they tend to learn, which is why the easily named, more basic colors appeal to children.
Nowadays, where customers are more likely to be millenials and the keywords of the moment in fashion are genderfluidity. We can work with the traditional color palette, but we have to rework it to bring it to tomorrow’s customers.
Some basic rules for kids boutique house:
- Children love bright colors, it adds to the happy feeling.
- Black and white are both seen as too severe, and can be used sparingly, or as a background. Softer or neutral tones do work for sleep wear though.
- Exciting print can work magic to elevate your design.
- Work around a specific story to tie all your designs, colors, prints and trims together like a theme.
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